If you’re struggling with pitching integrated payments because deployment and support take too much time away from selling, you’re going to want to catch this week’s episode, as James & Patti interview Joey Marzelli, Co-Founder of Boomtown, an outsourcing firm many ISOs use for smart terminal deployments. “Our technicians can be dispatched pretty much anywhere in the U.S. within a day or two,” says Joey. Then James explains the importance of understanding opportunity costs when scaling up your business, and Patti reports on Apple’s BNPL play.