---
title: "Achieving Success by Playing to Your Strengths - #59 - CCSalesPro"
description: Laura Demke-Calixte, Founder & CEO of EPNA, describes how she’s building that ISO, a certified woman-owned business enterprise, on a foundation of trust and integrity, with unique flourishes, like operating a retail storefront where merchants can get statements analyzed and product demos. James drills down on the skill set needed to support successful agent training, […]
---

Podcast

# Achieving Success by Playing to Your Strengths – #59

Laura Demke-Calixte, Founder & CEO of EPNA, describes how she’s building that ISO, a certified woman-owned business enterprise, on a foundation of trust and integrity, with unique flourishes, like operating a retail storefront where merchants can get statements analyzed and product demos. James drills down on the skill set needed to support successful agent training, […]

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Sep 13, 2019

---

Laura Demke-Calixte, Founder & CEO of EPNA, describes how she’s building that ISO, a certified woman-owned business enterprise, on a foundation of trust and integrity, with unique flourishes, like operating a retail storefront where merchants can get statements analyzed and product demos. James drills down on the skill set needed to support successful agent training, and Patti discusses POS debit trends.

[Listen on SoundCloud](https://soundcloud.com/merchant-sales-podcast/achieving-success-by-playing-to-your-strengths-1)

[Listen on iTunes](https://podcasts.apple.com/us/podcast/merchant-sales-podcast/id492171266#episodeGuid=tag%3Asoundcloud%2C2010%3Atracks%2F680638658)

[Listen on Stitcher](https://www.stitcher.com/podcast/ccsalespro)

[Listen on Spotify](https://open.spotify.com/episode/36Gsj4xBaZQxjTQ9KKbUo5)

[Podcast](https://www.ccsalespro.com/podcast/tag/podcast)

[![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)

## Similar posts

<https://www.ccsalespro.com/podcast/building-partnerships-that-drive-growth-cash-discounting-to-larger-merchants-101>

Podcast

### [Building Partnerships that Drive Growth; Cash Discounting to Larger Merchants– #101](https://www.ccsalespro.com/podcast/building-partnerships-that-drive-growth-cash-discounting-to-larger-merchants-101)

Merchant Sales Podcast · Building Partnerships that Drive Growth; Cash Discounting to Larger Merchants Trust is a Foundation to Building Sales...

 James Shepherd  Jul 10, 2020

<https://www.ccsalespro.com/podcast/activating-green-agents-with-cash-discounting-97>

Podcast

### [Activating Green Agents with Cash Discounting – #97](https://www.ccsalespro.com/podcast/activating-green-agents-with-cash-discounting-97)

Learn how Swipe4Free has overcome the challenges of recruiting and training new agents, and built a successful team of cash discounting sales reps....

 James Shepherd  Jun 12, 2020

<https://www.ccsalespro.com/podcast/simple-solutions-for-cnp-merchants>

Podcast

### [Simple Solutions for CNP Merchants](https://www.ccsalespro.com/podcast/simple-solutions-for-cnp-merchants)

Join James and Jeff Rooney, CTO and co-founder of Fluid Pay, to learn about Dual Pricing, Compliant Surcharging, Invoicing, subscriptions, and more...

 James Shepherd  Jul 26, 2024

### Get notified about new podcasts 

Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. You can unsubscribe at any time.

![CCSalesPro logo white on dark](https://www.ccsalespro.com/hubfs/cc-sales-pro-footer.png)

Text "Free" to (814) 482-2090 to get my latest eBook

[![Facebook](https://www.ccsalespro.com/hubfs/icons/social-icon-facebook.png)](https://www.facebook.com/ccsalespro) [![LinkedIn](https://www.ccsalespro.com/hubfs/icons/social-icon-linkedin.png)](https://www.linkedin.com/company/ccsalespro/) [![Youtube](https://www.ccsalespro.com/hubfs/icons/social-icon-youtube.png)](https://www.youtube.com/user/CCSalesPro) [![Soundcloud](https://www.ccsalespro.com/hubfs/icons/social-icon-soundcloud.png)](https://soundcloud.com/merchant-sales-podcast)

- [Home](https://www.ccsalespro.com/)
- [Blog](https://www.ccsalespro.com/blog)
- [Podcast](https://www.ccsalespro.com/podcast)
- [Training](https://www.ccsalespro.com/training)
- [Partners We Trust](https://www.ccsalespro.com/companies-we-trust)

© 2026 CCSalesPro, Inc. All rights reserved. Various trademarks held by their respective owners. CCSalesPro, Inc.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "James Shepherd",
    "url" : "https://www.ccsalespro.com/podcast/author/james-shepherd"
  },
  "dateModified" : "2023-05-04T23:36:12.527Z",
  "datePublished" : "2019-09-13T13:26:47.000Z",
  "headline" : "Achieving Success by Playing to Your Strengths - #59 - CCSalesPro",
  "mainEntityOfPage" : {
    "@id" : "https://www.ccsalespro.com/podcast/achieving_success_by_playing_to_your_strengths_59",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.ccsalespro.com/hubfs/ccalespro%20-%20white%20background-2.png"
    },
    "name" : "CCSalesPro"
  }
}
```