---
title: "Behind the Scenes: Building Strategic Vertical Partnerships"
description: In this week’s episode, James Shepherd takes listeners behind the curtain of a new strategic partnership between Netevia and Stackably—a collaboration designed to target three highly specific verticals through custom-built technology and focused marketing.
---

[Podcast ](https://www.ccsalespro.com/podcast)

# [Behind the Scenes: Building Strategic Vertical Partnerships](https://www.ccsalespro.com/podcast/behind-the-scenes-building-strategic-vertical-partnerships)

 Written by [James Shepherd](https://www.ccsalespro.com/podcast/author/james-shepherd) | Oct 17, 2025 7:38:51 PM

In this week’s episode, James Shepherd takes listeners behind the curtain of a new strategic partnership between **Netevia** and **Stackably**—a collaboration designed to target three highly specific verticals through custom-built technology and focused marketing.

James is joined by **Ben Shirey**, who leads Stackably, and **Isail Flores** from Netevia, who brings more than a decade of experience working in these verticals. Together, they break down how this partnership came together, what makes it unique, and how ISOs and tech companies can think differently about vertical specialization in payments.

While this is not part of Stackably’s reseller channel, the conversation offers a rare look into the kind of strategic deals shaping the next generation of payment partnerships.

Interested in learning more about how Netevia supports innovation in payments? Visit [netevia.com/ccsalespro](https://netevia.com/ccsalespro).

Check out the latest Today in Payments blog post: [https://todayinpayments.com/blog/cash-loyalty-digital-gifting-and-crypto-warnings](https://todayinpayments.com/blog/cash-loyalty-digital-gifting-and-crypto-warnings)

 

<https://netevia.com/>

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Behind the Scenes: Building Strategic Vertical Partnerships](https://soundcloud.com/merchant-sales-podcast/behind-the-scenes-building-strategic-vertical-partnerships)

 

 

 

 

[View full post](https://www.ccsalespro.com/podcast/behind-the-scenes-building-strategic-vertical-partnerships)

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