---
title: Build It and They Will Come
description: Build it and they will come. Dee Karawadra hopes his CRM for ISOs at ImpactTechLab will streamline operations. Get sales tips from Rich Norton and Patti's report on interchange initiatives.
---

[Podcast ](https://www.ccsalespro.com/podcast)

# [Build It and They Will Come](https://www.ccsalespro.com/podcast/build-it-and-they-will-come)

 Written by [James Shepherd](https://www.ccsalespro.com/podcast/author/james-shepherd) | Jun 28, 2024 7:45:00 PM

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Build It and They Will Come](https://soundcloud.com/merchant-sales-podcast/build-it-and-they-will-come/s-il7vCX1j3Aj)

That's what Dee Karawadra is hoping is the case for the CRM he's building at ImpactTechLab - a CRM ISOs can use to streamline operations, he explains. Plus get sales tips from merchant sales guru Rich Norton. And stick around for Patti's reporting on state initiatives to rein in interchange.

<http://netevia.com>

 

[View full post](https://www.ccsalespro.com/podcast/build-it-and-they-will-come)

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