---
title: Can Dual Pricing Be Done Right By Visa?
description: "\"With dual pricing, it all comes down to customer perception,\" insists Keith Sampson. Keith explains how Surv's pricing program is done \"the right way.\""
image: https://www.ccsalespro.com/hubfs/Pocast%20Profile-Aug-16-2023-04-29-35-4918-PM.png
---

# Can Dual Pricing Be Done Right By Visa?

"With dual pricing, it all comes down to customer perception," insists Keith Sampson. Keith explains how Surv's pricing program is done "the right way."

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Sep 15, 2023

---

 

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Can Dual Pricing Be Done Right By Visa?](https://soundcloud.com/merchant-sales-podcast/can-dual-pricing-be-done-right-by-visa/s-PcmHV9TjpFt)

"With dual pricing, it all comes down to customer perception," insists Keith Sampson, CEO at the ISO Surv. Keith explains how Surv's dual pricing program is done "the right way." Also in this episode, James has tips for getting deals across the finish line, and Patti has a promising report on the ATM market.

![Netevia-05-1](https://www.ccsalespro.com/hs-fs/hubfs/Netevia-05-1.png?width=4501&height=1668&name=Netevia-05-1.png)

 

[![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)

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