Cracking the Auto Dealer Code in Payments
Auto dealers are leaning into dual pricing, surcharging, and other differential pricing strategies—and payments companies are taking notice.
"With dual pricing, it all comes down to customer perception," insists Keith Sampson. Keith explains how Surv's pricing program is done "the right way."
"With dual pricing, it all comes down to customer perception," insists Keith Sampson, CEO at the ISO Surv. Keith explains how Surv's dual pricing program is done "the right way." Also in this episode, James has tips for getting deals across the finish line, and Patti has a promising report on the ATM market.
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