---
title: "From Demo to Deal: Bundling Software & Payments"
description: Selling payments is changing—and software is leading the way.
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---
# From Demo to Deal: Bundling Software & Payments
Selling payments is changing—and software is leading the way.
[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)
May 30, 2025
---
Selling payments is changing—and software is leading the way. In this week’s episode, James Shepherd sits down with Rob Kyle from the Full Stack Payments team to break down the real-world sales process of bundling payments and vertical-specific software. From handling demos to coordinating handoffs with ISVs, James and Rob share insights on how to close deals in today’s integrated environment. If you’re ready to evolve your sales strategy and generate residuals through Full Stack’s lead program, this episode is for you.
👉 Don’t forget to [download the Full Stack Payments app](https://fullstackpayments.com/download-app?utm_medium=email&_hsenc=p2ANqtz-_ixTBkRdnNdK04oCUWDi0LV5zrtP-pTLxi4WQfzzPQYBJJnri3hmdrkID4kxlR5uYYjdCuOgEgaofCtMmq3v3Yk1xpmw&_hsmi=362963412&utm_content=362963412&utm_source=hs_email) to start sending leads and earning residuals today.
After the interview, stick around for *Today in Payments*, where James and Patti Murphy cover four top stories shaping the future of the industry.
Check out the newest Today in Payments blog article: [https://todayinpayments.com/blog/the-price-of-staying-the-same](https://todayinpayments.com/blog/the-price-of-staying-the-same)
[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [From Demo to Deal: Bundling Software & Payments](https://soundcloud.com/merchant-sales-podcast/from-demo-to-deal-bundling-software-and-payments)
[](https://www.ccsalespro.com/2026) [](https://fullstackpayments.com/download-app?utm_medium=email&_hsenc=p2ANqtz-_ixTBkRdnNdK04oCUWDi0LV5zrtP-pTLxi4WQfzzPQYBJJnri3hmdrkID4kxlR5uYYjdCuOgEgaofCtMmq3v3Yk1xpmw&_hsmi=362963412&utm_content=362963412&utm_source=hs_email) [](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [.jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)
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### [Is Payments Eating Software?](https://www.ccsalespro.com/podcast/is-payments-eating-software)
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