---
title: "ISO to SaaS: The Strategic Shift"
description: In this episode, James Shepherd sits down with Blake Wilson for a behind-the-scenes conversation on a rare evolution in merchant services - an ISO scaling the traditional agent channel while simultaneously transforming into a SaaS and technology company.
---

[Podcast ](https://www.ccsalespro.com/podcast)

# [ISO to SaaS: The Strategic Shift](https://www.ccsalespro.com/podcast/iso-to-saas-the-strategic-shift)

 Written by [James Shepherd](https://www.ccsalespro.com/podcast/author/james-shepherd) | Jan 9, 2026 8:45:00 PM

 

In this episode, James Shepherd sits down with **Blake Wilson** for a behind-the-scenes conversation on a rare evolution in merchant services - an ISO scaling the traditional agent channel while simultaneously transforming into a SaaS and technology company.

 

They dig into what it really takes to choose a vertical, build or buy software the right way, and execute integrated partnerships without losing the compensation structures and economics that agents rely on.

This is a practical, honest look at vertical focus, tech ownership, and building leverage at scale, without treating either path like a one-size-fits-all answer.

 

 

 

 

<https://netevia.com/>

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [ISO to SaaS: The Road Agents Need to Understand](https://soundcloud.com/merchant-sales-podcast/iso-to-saas-the-road-agents-need-to-understand/s-3jQkcph52mY)

 

 

 

 

[View full post](https://www.ccsalespro.com/podcast/iso-to-saas-the-strategic-shift)

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