---
title: Partnerships, Tech, and the Future of the ISO
description: In this week’s episode, James sits down with Ben Ross of Green PayTech for a candid discussion on what it really takes to build and scale a payments business in today’s market. They dig into partnership strategy, technology alignment, and why integrated payments are no longer optional for anyone serious about long-term growth.
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---
# Partnerships, Tech, and the Future of the ISO
In this week’s episode, James sits down with Ben Ross of Green PayTech for a candid discussion on what it really takes to build and scale a payments business in today’s market. They dig into partnership strategy, technology alignment, and why integrated payments are no longer optional for anyone serious about long-term growth.
[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)
Jan 30, 2026
---
In this week’s episode, James sits down with **Ben Ross of Green PayTech** for a candid discussion on what it *really* takes to build and scale a payments business in today’s market. They dig into partnership strategy, technology alignment, and why integrated payments are no longer optional for anyone serious about long-term growth.
Later in the episode, **Patti Murphy returns with Today in Payments**, covering major developments at the Fed, updates on the Credit Card Competition Act, RTP expansion, and other industry shifts every payments professional should be watching.
[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Partnerships, Tech, and the Future of the ISO](https://soundcloud.com/merchant-sales-podcast/partnerships-tech-and-the-future-of-the-iso)
[](https://www.ccsalespro.com/2026) [](https://fullstackpayments.com/download-app?utm_medium=email&_hsenc=p2ANqtz-_ixTBkRdnNdK04oCUWDi0LV5zrtP-pTLxi4WQfzzPQYBJJnri3hmdrkID4kxlR5uYYjdCuOgEgaofCtMmq3v3Yk1xpmw&_hsmi=362963412&utm_content=362963412&utm_source=hs_email) [](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [.jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)
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