---
title: "Why Merchants Say YES - Selling Value to SMBs - #190 - CCSalesPro"
description: “It’s time to move away from talking basis points and focus on merchant benefits,” Eric Bernstein, COO at Valor PayTech, counsels during this week’s featur
image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-27-55-7451-PM.png
---

Podcast

# Why Merchants Say YES – Selling Value to SMBs – #190

“It’s time to move away from talking basis points and focus on merchant benefits,” Eric Bernstein, COO at Valor PayTech, counsels during this week’s featur

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 May 6, 2022

---

![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png)

“It’s time to move away from talking basis points and focus on merchant benefits,” Eric Bernstein, COO at Valor PayTech, counsels during this week’s featured interview. Plus, Patti reports on a Congressional hearing called by Senator Richard Durbin and prospects for a Durbin Amendment redux, while James offers some insights on pursuing unusual sales opportunities.

 

Don’t forget to [follow us on SoundCloud](https://soundcloud.com/merchant-sales-podcast)! See you for our next episode.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Why Merchants Say YES – Selling Value to SMBs](https://soundcloud.com/merchant-sales-podcast/why-merchants-say-yes-selling-value-to-smbs/s-j23I2XdocN9)

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