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What is Social Media Selling?

Posted by James Shepherd

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Selling on social media has become to many sales people something very complicated and “magical.”  Many think social media is the place where customers just flood to you and ask to buy whatever you’re selling.  There are a lot of misconceptions concerning the use of social media in sales.  I would like to help eliminate some of the common myths about social media selling.  And I would also like to discuss how platforms such as Twitter, Facebook, Instagram, and LinkedIn DO fit into the sales process.

 Here is a very simple definition of social media selling which will help your thinking on the subject:  Social media selling is selling on social media!  It’s not magical.  It’s not the automated machine learning algorithm.  Examine your method of selling.  You probably begin by collecting data and finding people to whom you can sell – qualified prospects.  How would you begin selling on social media?  Surprisingly, you begin by finding qualified prospects.

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Topics: Sales

How to Get Prospects to Come to You

Posted by James Shepherd

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Every sales person’s dream is having contacts and prospects COME TO YOU!  Let’s discuss ways to make this dream come true.  The good news is that the dream is totally possible, and it’s not really that complicated.  The bad news is to make the dream come true you must either work very hard or spend money.

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Topics: Sales

Why You Should Cross the Line in Sales

Posted by James Shepherd

Going “over the line” in sales means you will be kicked out of a business or have an abrupt end to a phone conversation.  Everyone agrees this is a bad thing; you don’t want to cross that line.  However, today I’d like to explain why you SHOULD cross the line in sales!  

 

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Topics: Sales

Why Should I sell Merchant Services

Posted by James Shepherd

 Whereas I usually write information which is useful no matter what you’re selling, this content is more specific.  I would like to address those who are thinking about selling merchant services.  Whether you are currently a W-2 employee hesitant to make the leap or are in the industry and wondering if it’s the right fit for you, I’m offering some random tips to help you in your decision-making process. Following are some reasons why you should consider selling merchant services:

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Topics: Sales

"3 Option Selling" - The Key to Increasing Your Closing Ratio

Posted by James Shepherd

 Three option selling is an extremely simple concept which will increase your closing percentage.  The biggest mistake made by newer sales people is NOT using this incredibly important and simple strategy.  The only challenge is being creative enough to pinpoint the three options you are selling.  I know you are wondering WHAT three option selling is; let me explain.

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Topics: Credit Card Processing Sales

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