Selling on social media has become to many sales people something very complicated and “magical.” Many think social media is the place where customers just flood to you and ask to buy whatever you’re selling. There are a lot of misconceptions concerning the use of social media in sales. I would like to help eliminate some of the common myths about social media selling. And I would also like to discuss how platforms such as Twitter, Facebook, Instagram, and LinkedIn DO fit into the sales process.
Here is a very simple definition of social media selling which will help your thinking on the subject: Social media selling is selling on social media! It’s not magical. It’s not the automated machine learning algorithm. Examine your method of selling. You probably begin by collecting data and finding people to whom you can sell – qualified prospects. How would you begin selling on social media? Surprisingly, you begin by finding qualified prospects.