---
title: "Challenges & Opportunities of Building an ISO – #98 - CCSalesPro"
description: Gain insights on what to do and not do when taking business to the next level. “It’s important not to cannibalize what you’re currently doing,” explains Kyle Morgan, CEO and Head of Product at Mercantile Processing. Plus Patti reports on changes in the way people choose to pay, and James fields a question from the […]
---

[Podcast ](https://www.ccsalespro.com/podcast)

# [Challenges & Opportunities of Building an ISO – #98 - CCSalesPro](https://www.ccsalespro.com/podcast/challenges-opportunities-of-building-an-iso-98)

 Written by [James Shepherd](https://www.ccsalespro.com/podcast/author/james-shepherd) | Jun 19, 2020 3:48:54 PM

 Gain insights on what to do and not do when taking business to the next level. “It’s important not to cannibalize what you’re currently doing,” explains Kyle Morgan, CEO and Head of Product at Mercantile Processing. Plus Patti reports on changes in the way people choose to pay, and James fields a question from the field on branding strategies.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Challenges & Opportunities of Building an ISO](https://soundcloud.com/merchant-sales-podcast/challenges-opportunities-of-building-an-iso/s-AApZDKVfHU6)

[View full post](https://www.ccsalespro.com/podcast/challenges-opportunities-of-building-an-iso-98)

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