Key Points:
- The Best Sales Agents, like the best actors plan, prepare and memorize their lines so they can deliver them with emotion and feeling.
- The Best Sales Agents, like the best stage actors, are focused 100% on their performance, limit outside distractions, and take each presentation very seriously.
- Learn how to create lines that go in sequence by planning your responses in advance.
- Memorize key questions you can ask throughout the presentation.
- Listen so intently that what the customer says will actually change the direction of your pitch.
- Use small talk as a tool to make the customer feel you understand his or her needs and understand your own business.