Launching an ISO from Scratch
"Timing is everything," Blake Wilson on starting an ISO business. James suggests vertical-specific software to overcome objections. Patti covers...
Elaina Smith urges ISOs to specialize. James advocates for vertical-specific solutions to reduce costs, while Patti updates on the BNPL market.
"As ISOs we need to stop being generalists and start being specialists," Elaina Smith of Secure Bancard explains in this in insightful discussion with James on what the future holds for ISOs. Then James talks about how vertical-specific solutions can 86 cost objections, and Patti has an update on the BNPL market.
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