The Merchant Lifecycle - Future-Proofing Your Portfolio
In this episode, James Shepherd shares the Merchant Lifecycle framework, crucial for adding portfolio value through the journey from stand-alone...
Elaina Smith urges ISOs to specialize. James advocates for vertical-specific solutions to reduce costs, while Patti updates on the BNPL market.
"As ISOs we need to stop being generalists and start being specialists," Elaina Smith of Secure Bancard explains in this in insightful discussion with James on what the future holds for ISOs. Then James talks about how vertical-specific solutions can 86 cost objections, and Patti has an update on the BNPL market.
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