---
title: How Software Companies are Learning to Sell Payments
description: "Ali Mast, Parachute Advisory founder, likens success to \"puzzle pieces\" for the right model alignments. Plus, sales tips and Patti's ecommerce insights."
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---

# How Software Companies are Learning to Sell Payments

Ali Mast, Parachute Advisory founder, likens success to "puzzle pieces" for the right model alignments. Plus, sales tips and Patti's ecommerce insights.

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Oct 25, 2024

---

"It's not a slam dunk," as Ali Mast, Founder of Parachute Advisory, explains in this week's featured interview. It's more a matter helping them put together "puzzle pieces" in ways that foster alignments of the right models and partnerships. Then stick around for fresh sales tips from Rich Norton, and Patti's reporting on payments orchestration in the ecommerce ecosystem.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [How Software Companies are Learning to Sell Payments](https://soundcloud.com/merchant-sales-podcast/how-software-companies-are-learning-to-sell-payments/s-p6DAx3vAg9D)

 

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## Similar posts

<https://www.ccsalespro.com/podcast/overcoming-barriers-to-selling-merchant-gift-card-programs>

### [Overcoming Barriers to Selling Merchant Gift Card Programs](https://www.ccsalespro.com/podcast/overcoming-barriers-to-selling-merchant-gift-card-programs)

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<https://www.ccsalespro.com/podcast/the-payments-strategy-puzzle>

### [The Payments Strategy Puzzle](https://www.ccsalespro.com/podcast/the-payments-strategy-puzzle)

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### [Podcast #45 – Merchant Sales is a Contact Sport](https://www.ccsalespro.com/podcast/merchant_sales_podcast_45)

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