--- title: "Learn How to Increase Profits AND Maintain Control of Your ISO – #118 - CCSalesPro" description: Kevin Smith, President of Secure Bancard, explains how his wholesale ISO has taken previously outsourced processes in house to boost efficiency, effectiveness and profitability. James offers advice […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-27-55-7451-PM.png --- Podcast # Learn How to Increase Profits AND Maintain Control of Your ISO – #118 Kevin Smith, President of Secure Bancard, explains how his wholesale ISO has taken previously outsourced processes in house to boost efficiency, effectiveness and profitability. James offers advice […] [ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd) Nov 6, 2020 --- ![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png) Kevin Smith, President of Secure Bancard, explains how his wholesale ISO has taken previously outsourced processes in house to boost efficiency, effectiveness and profitability. James offers advice on selling POS solutions, and Patti reports on a new Visa initiative to drive more contactless adoption among small and micro-merchants. [Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Learn How to Increase Profits AND Maintain Control of Your ISO](https://soundcloud.com/merchant-sales-podcast/learn-how-to-increase-profits-and-maintain-control-of-your-iso/s-lJi6UELF1ys) [Podcast](https://www.ccsalespro.com/podcast/tag/podcast) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Podcast ### [The Future of Interchange Optimization](https://www.ccsalespro.com/podcast/the-future-of-interchange-optimization) Interchange fees are one of the largest — and most misunderstood — costs in merchant services. But new changes from Visa are reshaping how... James Shepherd Feb 20, 2026 Podcast ### [Tapping into $20 Trillion Opportunity: B2B Payments – #120](https://www.ccsalespro.com/podcast/tapping-into-20-trillion-opportunity-b2b-payments) B2B payments are a huge opportunity for the taking by ISOs and agents, says Roger McNamara, President of Guide2Interchange. Roger describes how to... James Shepherd Nov 20, 2020 Podcast ### [Get the Inside Scoop on Level 2 & 3 Interchange Optimization – #135](https://www.ccsalespro.com/podcast/https-soundcloud-com-merchant-sales-podcast-get-the-inside-scoop-on-level-2-3-interchange-optimization) Tune in to learn how Level 2 and Level 3 optimization works, and why ISOs and MLSs should care. “B2B is a $20 […] James Shepherd Apr 2, 2021 ### Get notified about new podcasts  Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. You can unsubscribe at any time. ![CCSalesPro logo white on dark](https://www.ccsalespro.com/hubfs/cc-sales-pro-footer.png) Text "Free" to (814) 482-2090 to get my latest eBook [![Facebook](https://www.ccsalespro.com/hubfs/icons/social-icon-facebook.png)](https://www.facebook.com/ccsalespro) [![LinkedIn](https://www.ccsalespro.com/hubfs/icons/social-icon-linkedin.png)](https://www.linkedin.com/company/ccsalespro/) [![Youtube](https://www.ccsalespro.com/hubfs/icons/social-icon-youtube.png)](https://www.youtube.com/user/CCSalesPro) [![Soundcloud](https://www.ccsalespro.com/hubfs/icons/social-icon-soundcloud.png)](https://soundcloud.com/merchant-sales-podcast) - [Home](https://www.ccsalespro.com/) - [Blog](https://www.ccsalespro.com/blog) - [Podcast](https://www.ccsalespro.com/podcast) - [Training](https://www.ccsalespro.com/training) - [Partners We Trust](https://www.ccsalespro.com/companies-we-trust) © 2026 CCSalesPro, Inc. All rights reserved. Various trademarks held by their respective owners. CCSalesPro, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Shepherd", "url" : "https://www.ccsalespro.com/podcast/author/james-shepherd" }, "dateModified" : "2023-05-04T23:19:07.817Z", "datePublished" : "2020-11-06T15:39:59.000Z", "headline" : "Learn How to Increase Profits AND Maintain Control of Your ISO – #118 - CCSalesPro", "image" : [ "https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-27-55-7451-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.ccsalespro.com/podcast/learn-how-to-increase-profits-and-maintain-control-of-your-iso", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ccsalespro.com/hubfs/ccalespro%20-%20white%20background-2.png" }, "name" : "CCSalesPro" } } ```