---
title: "Grow Your Book with an EMV Retrofit Solution for Fuel Pumps – #130 - CCSalesPro"
description:    Learn how NRS Petro works with ISOs and agents to move the EMV compliance needle at gas stations with pay at the pump.  […]
image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-32-45-9963-PM.png
---

Podcast

# Grow Your Book with an EMV Retrofit Solution for Fuel Pumps – #130

Learn how NRS Petro works with ISOs and agents to move the EMV compliance needle at gas stations with pay at the pump. […]

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Feb 25, 2021

---

![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-32-47-0107-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-32-47-0107-PM.png)

 

Learn how NRS Petro works with ISOs and agents to move the EMV compliance needle at gas stations with pay at the pump.  Payment processing at these locations may seem complicated, but Eric Goldberg, Vice President at NRS explains how they have simplified it for sales partners and merchants alike. Plus Patti provides an update on Venmo’s merchant-acceptance play, and James offers sound advice on closing sales without seeming pushy.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Grow Your Book with an EMV Retrofit Solution for Fuel Pumps](https://soundcloud.com/merchant-sales-podcast/grow-your-book-with-an-emv-retrofit-solution-for-fuel-pumps/s-bggu8ER3i4C)

[Podcast](https://www.ccsalespro.com/podcast/tag/podcast)

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## Similar posts

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