---
title: Selling Pharmacies on Payments and POS (Live Event Recap)
description: Successful agents excel by targeting specific verticals. Ben Ross of Green Payments shares insights on cracking the untapped pharmacy market.
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---

# Selling Pharmacies on Payments and POS (Live Event Recap)

Successful agents excel by targeting specific verticals. Ben Ross of Green Payments shares insights on cracking the untapped pharmacy market.

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Nov 22, 2024

---

Many successful agents are competing in their market, one vertical at a time. The pharmacy vertical has been largely untouched by the ISO world for decades, because of a lack of integration partnerships. During this event, I interviewed Ben Ross of Green Payments to discuss how they are selling into this vertical with success and building a profitable / valuable portfolio. I still believe the long-term winners in the agent / ISO community will be those who focus on specific verticals / partners. This event highlights that approach in a practical way, using the pharmacy vertical as an example for this approach.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Selling Pharmacies on Payments and POS (Live Event Recap)](https://soundcloud.com/merchant-sales-podcast/selling-pharmacies-on-payments-and-pos-sponsored-by-green-payments/s-HqdhuqxwDwf)

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