--- title: "Selling Value and Training Agents #51 - CCSalesPro" description: How to Sell Merchant Services in 6 Steps If I could write an eBook knowing what I know today and then go back in time and deliver it to myself 10 years ago when I first got into this industry, this would be the one! CLICK HERE TO DOWNLOAD Learn how to sell Clover, Restaurant […] --- Podcast # Selling Value and Training Agents #51 How to Sell Merchant Services in 6 Steps If I could write an eBook knowing what I know today and then go back in time and deliver it to myself 10 years ago when I first got into this industry, this would be the one! CLICK HERE TO DOWNLOAD Learn how to sell Clover, Restaurant […] [ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd) Jul 22, 2019 --- ### How to Sell Merchant Services in 6 Steps *If I could write an eBook knowing what I know today and then go back in time and deliver it to myself 10 years ago when I first got into this industry, this would be the one!* [**CLICK HERE TO DOWNLOAD**](https://www.ccsalespro.com/how-to-sell-merchant-services-ebook/) [![Download our Free eBook - How to Sell Merchant Services in 6 Steps](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/How-to-sell-merchant-services-ebook-ad-A-650x340-May-02-2023-10-48-45-4910-PM.jpg?width=650&height=340&name=How-to-sell-merchant-services-ebook-ad-A-650x340-May-02-2023-10-48-45-4910-PM.jpg "How to Sell Merchant Services in 6 Steps - eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-ebook/) Learn how to sell Clover, Restaurant POS and Train Agents to Pitch Value from a 15 year veteran.  If you are serious about transitioning away from price to a value sales presentation, don’t miss our interview with George Passias, Founder and CEO at Great American Payment Systems. Patti talks about how large Retails are pushing back against the card brands and James shares tips on converting “Maybe” into “Yes.” [Listen on SoundCloud](https://soundcloud.com/merchant-sales-podcast/selling-value-and-training-agents) [Listen on iTunes](https://podcasts.apple.com/us/podcast/merchant-sales-podcast/id492171266#episodeGuid=tag%3Asoundcloud%2C2010%3Atracks%2F654578663) [Listen on Stitcher](https://www.stitcher.com/podcast/ccsalespro) [Listen on Spotify](https://open.spotify.com/episode/1l6bnZBDocWGafr4Wrx0b6) [Podcast](https://www.ccsalespro.com/podcast/tag/podcast) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Podcast ### [Filling in the Dots and Closing Deals – 47](https://www.ccsalespro.com/podcast/merchant_sales_podcast_47)  How to Sell Merchant Services in 6 Steps If I could write an eBook knowing what I know today and then go back in time and deliver it to myself 10... James Shepherd Jun 14, 2019 Podcast ### [Drive more sales with a focus on security #50](https://www.ccsalespro.com/podcast/focus_on_security_50)  How to Sell Merchant Services in 6 Steps If I could write an eBook knowing what I know today and then go back in time and deliver it to myself 10... James Shepherd Jul 14, 2019 Podcast ### [Why ISOs and ISVs MUST Work Together #52](https://www.ccsalespro.com/podcast/why_isos_and_isvs_must_work_together_52) How to Sell Merchant Services in 6 Steps If I could write an eBook knowing what I know today and then go back in time and deliver it to myself 10... James Shepherd Jul 26, 2019 ### Get notified about new podcasts  Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. You can unsubscribe at any time. ![CCSalesPro logo white on dark](https://www.ccsalespro.com/hubfs/cc-sales-pro-footer.png) Text "Free" to (814) 482-2090 to get my latest eBook [![Facebook](https://www.ccsalespro.com/hubfs/icons/social-icon-facebook.png)](https://www.facebook.com/ccsalespro) [![LinkedIn](https://www.ccsalespro.com/hubfs/icons/social-icon-linkedin.png)](https://www.linkedin.com/company/ccsalespro/) [![Youtube](https://www.ccsalespro.com/hubfs/icons/social-icon-youtube.png)](https://www.youtube.com/user/CCSalesPro) [![Soundcloud](https://www.ccsalespro.com/hubfs/icons/social-icon-soundcloud.png)](https://soundcloud.com/merchant-sales-podcast) - [Home](https://www.ccsalespro.com/) - [Blog](https://www.ccsalespro.com/blog) - [Podcast](https://www.ccsalespro.com/podcast) - [Training](https://www.ccsalespro.com/training) - [Partners We Trust](https://www.ccsalespro.com/companies-we-trust) © 2026 CCSalesPro, Inc. All rights reserved. Various trademarks held by their respective owners. CCSalesPro, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Shepherd", "url" : "https://www.ccsalespro.com/podcast/author/james-shepherd" }, "dateModified" : "2023-05-04T22:54:41.743Z", "datePublished" : "2019-07-22T00:32:43.000Z", "headline" : "Selling Value and Training Agents #51 - CCSalesPro", "mainEntityOfPage" : { "@id" : "https://www.ccsalespro.com/podcast/selling_value_training_agents_51", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ccsalespro.com/hubfs/ccalespro%20-%20white%20background-2.png" }, "name" : "CCSalesPro" } } ```