Inside an ISV’s Payments Journey
Discover the challenges and insights of integrating payments in vertical software with expert interviews and practical tips.
Explore whether vertical-specific or general software strategies will drive success in 2026, with insights from James Shepherd on the Merchant Sales Podcast.
As the payments landscape continues to evolve, how should ISOs, agents, and software providers approach 2026—by going all-in on vertical-specific solutions or by refining generalized offerings that can serve a wider market?
In this solo episode, James Shepherd shares hard-earned insights from his experience running both CCStorage, a vertical-specific solution, and Stackably, a more generalized tech platform. He breaks down the advantages and challenges of each approach and offers practical advice on how to align your strategy for growth, innovation, and long-term success in the coming year.
Whether you’re building software, growing an ISO, or rethinking your 2026 roadmap, this is an episode you won’t want to miss.
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