--- title: White Label Consumer Financing for ISOs & Agents description: Consumer financing has become a critical offering for merchants—and an opportunity for ISOs, agents, and ISVs to differentiate. image: https://www.ccsalespro.com/hubfs/featured%20image-2.png --- # White Label Consumer Financing for ISOs & Agents Consumer financing has become a critical offering for merchants—and an opportunity for ISOs, agents, and ISVs to differentiate. [ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd) Sep 5, 2025 --- Consumer financing has become a critical offering for merchants—and an opportunity for ISOs, agents, and ISVs to differentiate. In this week’s episode, James Shepherd interviews Bob Lovinger from FlexBuy to explore their white label consumer financing solution and recent acquisition of Koalafi’s coaching finance division. Learn how FlexBuy helps merchants provide access to capital, increase conversions, and strengthen customer loyalty.   Then, in *Today in Payments*, James and Patti Murphy discuss the results of a recent survey showing merchants’ strong demand for access to capital from their payment providers—sometimes enough to switch processors. They also cover other timely stories shaping the payments landscape. Check out the newest blog post from Today in Payments: [https://todayinpayments.com/blog/debit-rails-go-green](https://todayinpayments.com/blog/debit-rails-go-green)   [Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [White Label Consumer Financing for ISOs & Agents](https://soundcloud.com/merchant-sales-podcast/white-label-consumer-financing-for-isos-agents/s-tZJibOWhRAu)   [![1000px_static](https://www.ccsalespro.com/hs-fs/hubfs/1000px_static.png?width=4167&height=1250&name=1000px_static.png)](https://westernstatesacquirers.org/) ![photo_2025-05-19 14.52.06](https://www.ccsalespro.com/hs-fs/hubfs/photo_2025-05-19%2014.52.06.jpeg?width=810&height=423&name=photo_2025-05-19%2014.52.06.jpeg)       [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![fullstackpayments.com](https://www.ccsalespro.com/hubfs/Full%20Stack%20ad%20for%20CCSales%20Website%202-01.png "fullstackpayments.com")](https://fullstackpayments.com/download-app?utm_medium=email&_hsenc=p2ANqtz-_ixTBkRdnNdK04oCUWDi0LV5zrtP-pTLxi4WQfzzPQYBJJnri3hmdrkID4kxlR5uYYjdCuOgEgaofCtMmq3v3Yk1xpmw&_hsmi=362963412&utm_content=362963412&utm_source=hs_email) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts ### [How ISOs Can Stay Ahead of Industry Change](https://www.ccsalespro.com/podcast/how-isos-can-stay-ahead-of-industry-change) Discover strategies for ISOs to navigate industry changes and stay competitive by rethinking technology, onboarding, and partnerships in the latest... James Shepherd Dec 5, 2025 ### [Financing Point of Sale Hardware (with Leasing)](https://www.ccsalespro.com/podcast/financing-point-of-sale-hardware-with-leasing) This week on the Merchant Sales Podcast, James Shepherd revisits a topic many thought was long gone — leasing. With today’s advanced and often... James Shepherd Oct 31, 2025 ### [Behind the Scenes: Building Strategic Vertical Partnerships](https://www.ccsalespro.com/podcast/behind-the-scenes-building-strategic-vertical-partnerships) In this week’s episode, James Shepherd takes listeners behind the curtain of a new strategic partnership between Netevia and Stackably—a... James Shepherd Oct 17, 2025 ### Get notified about new podcasts  Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. 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