--- title: Emotions Before Logic in Sales - CCSalesPro description: CLICK HERE to Listen on SoundCloud Top sales people have learned a simple lesson about sales. Every prospect starts out planning to say “No” and expecting you to present a logical value proposition. So, if you go in with a logical value proposition, the prospect will do exactly what they planned to do in response… […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/Emotions-Before-e1484321366821.jpeg --- Blog # Emotions Before Logic in Sales CLICK HERE to Listen on SoundCloud Top sales people have learned a simple lesson about sales. Every prospect starts out planning to say “No” and expecting you to present a logical value proposition. So, if you go in with a logical value proposition, the prospect will do exactly what they planned to do in response… […] [ James Shepherd ](https://www.ccsalespro.com/blog/author/james-shepherd) Jan 13, 2017 --- [**CLICK HERE to Listen on SoundCloud**](https://soundcloud.com/user-675200621/emotions-before-logic-in-sales-mp3) Top sales people have learned a simple lesson about sales. Every prospect starts out planning to say “No” and expecting you to present a logical value proposition. So, if you go in with a logical value proposition, the prospect will do exactly what they planned to do in response… TELL YOU NO! The way around this inevitable conclusion that so many below average sales people face is to win the prospect over emotionally before winning them over logically. In today’s video / podcast episode, I talk about how to do exactly that. Take a few minutes to watch or listen and start building trust before closing on logic. Make it a great day! James Shepherd ***Read previous post:  [How to Grab Your Prospect’s Attention](https://www.ccsalespro.com/grab-prospects-attention/)*** > [How to Grab Your Prospect’s Attention](https://www.ccsalespro.com/grab-prospects-attention/) ***Read next post:  [Why Every Entrepreneur Needs a Partner](https://www.ccsalespro.com/every-entrepreneur-needs-partner/)*** > [Why Every Entrepreneur Needs a Partner](https://www.ccsalespro.com/every-entrepreneur-needs-partner/) [Blog](https://www.ccsalespro.com/blog/tag/blog) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Blog ### [The ONLY Two Reasons You LOSE a Sale!](https://www.ccsalespro.com/blog/two-reasons-lose-sale-2) Why do we lose sales? 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