--- title: How to Grab Your Prospect's Attention - CCSalesPro description: CLICK HERE to Listen on SoundCloud The sales process has changed a lot over the past decade.  With unlimited access to information online, your prospects have much higher expectations if you want to grab and hold their attention for your sales presentation.  Here are two things you can do to grab your prospect’s attention. Tactic […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/AdobeStock_95857659-1400x935.jpeg --- Blog # How to Grab Your Prospect’s Attention CLICK HERE to Listen on SoundCloud The sales process has changed a lot over the past decade. With unlimited access to information online, your prospects have much higher expectations if you want to grab and hold their attention for your sales presentation. Here are two things you can do to grab your prospect’s attention. Tactic […] [ James Shepherd ](https://www.ccsalespro.com/blog/author/james-shepherd) Jan 12, 2017 --- **[CLICK HERE to Listen on SoundCloud](https://soundcloud.com/user-675200621/3-ways-you-can-deal-with-objections)** The sales process has changed a lot over the past decade.  With unlimited access to information online, **your prospects have much higher expectations if you want to grab and hold their attention** for your sales presentation.  Here are two things you can do to grab your prospect’s attention. **Tactic #1 – Zero in on a vertical market.**  Make a special pitch / value proposition for pizza shops or hair salons and then target them with an offer that creates curiosity.  You should constantly be working with your team or processor to come up with unique ideas to go after specific vertical markets.  If you are already using **[instantquotetool.com](http://www.instantquotetool.com)** you can load these programs into your profile and show them to the prospect. **Tactic #2 – Provide specific information or experiences that they can’t get online.**  Take a brand new Ingenico ICT 220 with you into the business and say, *“Hey, My name is ___________ and I just wanted to stop in real quick to show you the new chip card terminal I have been installing for some other businesses in the area, have you seen this one yet?* (as you hand it to them)” **You can also provide them with an [instant pricing quote](http://www.instantquotetool.com) using the[ instant quote tool](http://www.instantquotetool.com) to grab their attention. ** Say things like, “I bet every other merchant services company that has approached you asked you for a copy of your statement right?  That’s because they want to undercut your pricing by a tiny bit.  If you tell me about how much volume you did last month, I can give you my rates without even seeing your statement and email them to you as a PDF, do you have 2 minutes for me to send you that email?” The prospect can search for information on Google, but visiting a search engine will not allow them to hold a terminal in their hand or calculate the savings based on their current fees. ** These and other tactics can be used to grab the attention of your prospect.** Make it a great day! James Shepherd ***Read previous post:  [3 Ways You Can Deal with Objections](https://www.ccsalespro.com/3-ways-can-deal-objections/)*** > [3 Ways You Can Deal with Objections](https://www.ccsalespro.com/3-ways-can-deal-objections/) ***Read next post:  [Emotions Before Logic in Sales](https://www.ccsalespro.com/emotions-logic-sales/)*** > [Emotions Before Logic in Sales](https://www.ccsalespro.com/emotions-logic-sales/) [Blog](https://www.ccsalespro.com/blog/tag/blog) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Blog ### [The “Time Frame” Opening Pitch](https://www.ccsalespro.com/blog/time-frame-opening-pitch) The title of today’s episode is “Time Frame” Opening Pitch. But this isn’t a complete opening pitch, just something to add into your opening. It... James Shepherd Feb 5, 2018 Blog ### [The Presentation – Opening Pitch That Always Works in Merchant Services – Part 1](https://www.ccsalespro.com/blog/opening-pitch-always-works-selling-merchant-services-part-1) There is an opening pitch which works every single time! The right opening pitch is probably the most difficult thing for sales people to create and... James Shepherd Nov 15, 2017 Blog ### [The Call to Action – Opening Pitch That Always Works in Merchant Services – Part 3](https://www.ccsalespro.com/blog/opening-pitch-always-works-selling-merchant-services-part-3) Here is the final episode showing you how to craft an opening pitch which works every single time. Don’t miss this chance to learn part three of how... James Shepherd Nov 20, 2017 ### Get notified about new blog posts Enter your email to have each new CCSalesPro blog article delivered straight to your inbox. 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