Today I’m continuing the episode titled, The 2 Phases of Success. In the first phase, I talked about the “building phase.” You are sacrificing to build a business by focusing on building leverage. You will soon be asking yourself, “Why am I doing this?” If your “why” isn’t strong enough, then you are not […]
Today I’m continuing the episode titled, The 2 Phases of Success. In the first phase, I talked about the “building phase.” You are sacrificing to build a business by focusing on building leverage. You will soon be asking yourself, “Why am I doing this?” If your “why” isn’t strong enough, then you are not going to be doing it for very long.
“Great actions follow great beliefs,” is a statement made by Paul Chappell, a pastor of a large, mega-church in California. I heard this quote six or seven years ago, but it has stayed with me. I believe it is the foundation upon which anything successful is built.
I mentioned in the previous episode that in order to build a successful business you were going to have make some sacrifices of your time and money in order to succeed. Why do people take great actions? People take great actions because of great beliefs.
My great beliefs were formed in the early days of my business. I went out to sell merchant services and became very frustrated with my results. Though I consider myself to be a very good sales person, I was averaging about ten sales a month. I knew I should be making twenty-five to thirty deals a month. Frustration motivated me to go online for help! I soon discovered there was nothing out there!
In my case, I spent several months doing research, looking for answers. In time, I did learn the process of becoming successful in sales but it was a long, painful process. I came to this conclusion, “there had to be thousands of people out there just like me!” My belief led me to begin making training videos to help other sales people. I had no idea how these videos were going to make money.
The two beliefs that I formed at the beginning were as follows:
Sales people need somebody to train them. As you all know now, there certainly is a need. My YouTube videos have been watched by almost a million viewers. I’ve not spent a single penny advertising on YouTube to build up that channel. I discovered a need that existed.
If I can get a bunch of people to watch my YouTube videos, it’s going to be a moneymaker someday.
What Are Your Beliefs?
What do you believe so strongly that no one can convince you that it’s not true? Your beliefs have to be the cornerstone and the foundation of whatever work you are going to do. If you don’t have great beliefs, you will not follow through with great actions.
Perhaps you are selling merchant services but are contemplating another line of work. Some people have been in sales for several months but still haven’t completely “sold out” to the idea. I would advise this type of person to take a couple of weeks to think about this: “What do I believe?” In order to build something successful long term, you have to really believe something.
A belief can be as simple as “I believe merchant services providers are taking advantage of small business owners.” I think I can help these merchants save money and help them grow their business.” Great, if that is your belief! A belief must be so strong it impels you to get up in the morning and get out to help those business owners. Undoubtedly, you are doing a good thing. Nevertheless, if the strong belief is not there, neither will the motivation be there to support your belief.
Many of you don’t have the same level of ambition as others do. There is nothing wrong with having moderate goals. Perhaps your ambition is to be making $10,000 a month from merchant services residuals. Again, this is awesome. If this is your ambition, your motivation, quite honestly, doesn’t have to be as strong to help you reach that goal. You still need to have strong beliefs about what you are doing and follow that up with actions to be successful.
Some salespeople want to become a millionaire. This is an achievable goal. How? Your beliefs must be strong enough to motivate you to accomplish the actions necessary to reach the goal. Strong beliefs always come before strong actions. I hope my personal experience has been a help. Let’s keep moving forward with this mini-series.