--- title: Build a Profitable Book by Selling Value - CCSalesPro description: Build a Profitable Book by Selling Value Learn how one ISO builds and sells technology solutions that drive value. Josh Smith, CEO of Gas POS, describes a universal upgrade kit that supports ongoing gas station compliance with EMV and PCI, and other value adds Gas POS considers critical to successfully serving this vertical. Patti discusses […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/grow.jpg --- Blog # Build a Profitable Book by Selling Value Build a Profitable Book by Selling Value Learn how one ISO builds and sells technology solutions that drive value. Josh Smith, CEO of Gas POS, describes a universal upgrade kit that supports ongoing gas station compliance with EMV and PCI, and other value adds Gas POS considers critical to successfully serving this vertical. Patti discusses […] [ James Shepherd ](https://www.ccsalespro.com/blog/author/james-shepherd) Jan 4, 2019 --- ![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/grow-650x441.jpg?width=650&height=441&name=grow-650x441.jpg) ## **Build a Profitable Book by Selling Value** ##### Learn how one ISO builds and sells technology solutions that drive value. ###### Josh Smith, CEO of Gas POS, describes a universal upgrade kit that supports ongoing gas station compliance with EMV and PCI, and other value adds Gas POS considers critical to successfully serving this vertical. Patti discusses economic indicators and consumer spending trends, and James offers tips for setting and attaining goals in the New Year. ###### Josh Smith, Chief Executive Officer at Gas POS: josh.smith@gaspos.co [Listen on SoundCloud](https://soundcloud.com/merchant-sales-podcast/build-a-profitable-book-by-selling-value/s-0YWAT) [Listen on iTunes](https://itunes.apple.com/us/podcast/merchant-sales-podcast/id492171266?mt=2#episodeGuid=tag%3Asoundcloud%2C2010%3Atracks%2F554149473) [Listen on Stitcher](https://www.stitcher.com/podcast/ccsalespro) [Listen on Spotify](https://open.spotify.com/episode/34VJfw1aPZ50yX9AggZ8nf) [Blog](https://www.ccsalespro.com/blog/tag/blog) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Blog ### [How to Sell Your Merchant Residual Portfolio](https://www.ccsalespro.com/blog/how_to_sell_your_merchant_residual_portfolio)   Your merchant portfolio is a valuable asset. Understanding that value and your rights and obligations relative to ISO partners,... James Shepherd Sep 17, 2019 Blog ### [Is Technology Part of Your Merchant Portfolio Sale?](https://www.ccsalespro.com/blog/is-technology-part-of-your-merchant-portfolio-sale) Is Technology Part of Your Merchant Portfolio Sale? Selling technology services that are integrated with payment processing is a sure-fire way to... James Shepherd Oct 23, 2019 Blog ### [Structuring the Value Proposition](https://www.ccsalespro.com/blog/structuring-value-proposition) This mini-series is about structured selling. To build a good structure for your sales, start with the value proposition. That phrase is heard often... James Shepherd May 17, 2018 ### Get notified about new blog posts Enter your email to have each new CCSalesPro blog article delivered straight to your inbox. 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Various trademarks held by their respective owners. CCSalesPro, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Shepherd", "url" : "https://www.ccsalespro.com/blog/author/james-shepherd" }, "dateModified" : "2023-05-04T17:33:48.433Z", "datePublished" : "2019-01-04T16:20:45.000Z", "headline" : "Build a Profitable Book by Selling Value - CCSalesPro", "image" : [ "https://www.ccsalespro.com/hubfs/Imported_Blog_Media/grow.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.ccsalespro.com/blog/merchant_sales_podcast_24", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ccsalespro.com/hubfs/ccalespro%20-%20white%20background-2.png" }, "name" : "CCSalesPro" } } ```