Dominating your market is crucial if you want to transition long-term into more leads and less cold calling. Imagine having twenty merchants per month reaching out to you twenty-four months from now. This is possible. In fact, it is simple.
It just requires an extra time investment with a focus on the long term, while continuing to hit your short-term prospecting goals. In other words, it requires hard work.
- Find a place, publication, or platform that has your prospects’ attention.
- Produce quality content that puts your face in front of your prospects in a way they can appreciate.
- Collect data from your prospects, so you can stay in touch. Let them know about special offers and industry updates.
You CAN dominate your market.
- Most sales people are not looking for a two-year strategy; they are looking for a two-week strategy! So, they either don’t produce any content, or they try to sell with their content from day one.
- Sales people don’t want to put in the work. Producing original content requires thought, planning, and time to record, shoot, or write.
Are you ready to take your merchant sales career to the next level? Make sure you visit ccsalespro.com/jumpstart TODAY to learn more about our individual coaching and training program.
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