--- title: "Dual Pricing, Cash Discounting, Surcharging and the Path Forward - #189 - CCSalesPro" description: The recent Visa memo has been a hot topic with ISOs, Acquirers, and individual agents. In this week’s episode of the Merchant Sales Podcast, we explore the image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-22-23-0242-PM.png --- Podcast # Dual Pricing, Cash Discounting, Surcharging and the Path Forward – #189 The recent Visa memo has been a hot topic with ISOs, Acquirers, and individual agents. In this week’s episode of the Merchant Sales Podcast, we explore the [ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd) Apr 29, 2022 --- ![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-22-23-8135-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-22-23-8135-PM.png) The recent Visa memo has been a hot topic with ISOs, Acquirers, and individual agents. In this week’s episode of the Merchant Sales Podcast, we explore the path forward with Keith Sampson, the national sales manager for North American Bancard and architect of their dual price program, “Edge.” Patti follows this interview with details about the Visa memo for those who have not seen it.  James gives his take on the memo, the pivot to dual pricing, and why Visa has good reason for their increased enforcement of their rules.   Don’t forget to [follow us on SoundCloud](https://soundcloud.com/merchant-sales-podcast)! See you for our next episode. [Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Dual Pricing, Cash Discounting, Surcharging and the Path Forward](https://soundcloud.com/merchant-sales-podcast/dual-pricing-cash-discounting-surcharging-and-the-path-forward/s-fZ684uP1mTs) [Podcast](https://www.ccsalespro.com/podcast/tag/podcast) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Podcast ### [Closing Big Merchants & Software Deals](https://www.ccsalespro.com/podcast/closing-big-merchants-and-software-deals) This week’s episode features a replay of a live event with Brian Fitzgerald, EVP of ISV and Enterprise Partnerships at Full Stack Payments. James Shepherd May 16, 2025 Podcast ### [Selling POS Systems Optimized for Cash Discounting, Surcharging – #79](https://www.ccsalespro.com/podcast/selling-pos-systems-optimized-for-cash-discounting-surcharging-79) Nick Melnyk, Director of Business Development at Mynt, explains how Mynt POS systems can be optimized for most verticals. Best of all, Mynt’s... James Shepherd Jan 31, 2020 Podcast ### [Podcast – Opportunities Abound for Selling Cash Discounting](https://www.ccsalespro.com/podcast/merchant_sales_podcast_38) Learn why cash discounting is a win-win & how to close deals when selling on value This week’s podcast features an interview with Adam Ackerman, head... James Shepherd Apr 12, 2019 ### Get notified about new podcasts  Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. 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