---
title: Inside an ISV’s Payments Journey
description: Discover the challenges and insights of integrating payments in vertical software with expert interviews and practical tips.
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---
# Inside an ISV’s Payments Journey
Discover the challenges and insights of integrating payments in vertical software with expert interviews and practical tips.
[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)
Jul 18, 2025
---
What’s it really like for a vertical software company to integrate payments? In this week’s episode, James Shepherd sits down with Derek Henmi, founder of Vino—a platform built specifically for wineries and a partner of Full Stack Payments. They discuss the realities of software development, integrating with Dejavoo, and navigating the world of payments from an ISV’s perspective. If you want to understand what software companies truly face when embedding payments, this episode is a must-listen.
Then, Rich Norton shares practical sales tips from the field, and Patti Murphy joins James for a powerful *Today in Payments* segment focused on interchange regulation, surcharging, and other hot-button industry topics.
Get the full Today in Payments' story on the blog here: [https://todayinpayments.com/blog/the-great-payments-shake-up](https://todayinpayments.com/blog/the-great-payments-shake-up)
[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Inside an ISV's Payments Journey](https://soundcloud.com/merchant-sales-podcast/inside-an-isvs-payments-journey/s-wRNdu98TzSa)
[](https://www.ccsalespro.com/2026) [](https://fullstackpayments.com/download-app?utm_medium=email&_hsenc=p2ANqtz-_ixTBkRdnNdK04oCUWDi0LV5zrtP-pTLxi4WQfzzPQYBJJnri3hmdrkID4kxlR5uYYjdCuOgEgaofCtMmq3v3Yk1xpmw&_hsmi=362963412&utm_content=362963412&utm_source=hs_email) [](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [.jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)
## Similar posts
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