“Ultimately, it’s about stickiness and […]
“Ultimately, it’s about stickiness and adding merchants,” explains Lane Gordon, Managing Director at the consultancy 733 Park. And creating multiple client touchpoints makes for sticky customers, he adds during this insighful interview. Plus, James discusses the value cash discounting and surcharging bring to a merchant portfolio, and Patti reports on how interchange increases are playing out in the UK.
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