---
title: "Keys to Portfolio Value and ISO Scale – #175 - CCSalesPro"
description: “Ultimately, it’s about stickiness and […]
image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-22-23-0242-PM.png
---

Podcast

# Keys to Portfolio Value and ISO Scale – #175

“Ultimately, it’s about stickiness and […]

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Jan 21, 2022

---

![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-22-23-8135-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-22-23-8135-PM.png)

“Ultimately, it’s about stickiness and adding merchants,” explains Lane Gordon, Managing Director at the consultancy 733 Park. And creating multiple client touchpoints makes for sticky customers, he adds during this insighful interview. Plus, James discusses the value cash discounting and surcharging bring to a merchant portfolio, and Patti reports on how interchange increases are playing out in the UK.

Don’t forget to [follow us on SoundCloud](https://soundcloud.com/merchant-sales-podcast)! See you for our next episode.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Creating, maintaining & extracting portfolio value](https://soundcloud.com/merchant-sales-podcast/creating-maintaining-and-extracting-portfolio-value/s-JbNouuNv4l6)

[Podcast](https://www.ccsalespro.com/podcast/tag/podcast)

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