--- title: "Re-imagining the Merchant Value Prop – #95 - CCSalesPro" description:  The COVID-19 pandemic will have lasting impacts, says Chris Kronenthal, President & CTO of FreedomPay, who explains how “touchless commerce” solutions can improve the merchant value prop going forward. Also, Patti describes the up- and downsides of rising ecommerce traffic, and James provides a tutorial on understanding agent agreements.  Merchant Sales Podcast · Re-imagining the […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-27-55-7451-PM.png --- Podcast # Re-imagining the Merchant Value Prop – #95 The COVID-19 pandemic will have lasting impacts, says Chris Kronenthal, President & CTO of FreedomPay, who explains how “touchless commerce” solutions can improve the merchant value prop going forward. Also, Patti describes the up- and downsides of rising ecommerce traffic, and James provides a tutorial on understanding agent agreements. Merchant Sales Podcast · Re-imagining the […] [ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd) May 29, 2020 --- ![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png)  The COVID-19 pandemic will have lasting impacts, says Chris Kronenthal, President & CTO of FreedomPay, who explains how “touchless commerce” solutions can improve the merchant value prop going forward. Also, Patti describes the up- and downsides of rising ecommerce traffic, and James provides a tutorial on understanding agent agreements.  [Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Re-imagining the Merchant Value Prop](https://soundcloud.com/merchant-sales-podcast/re-imagining-the-merchant-value-prop) [Podcast](https://www.ccsalespro.com/podcast/tag/podcast) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Podcast ### [Q&A Sessions on the Merchant Sales Podcast](https://www.ccsalespro.com/podcast/qa-sessions-on-the-merchant-sales-podcast) Merchant Sales Podcast · Q&A Sessions on the Merchant Sales Podcast In this special holiday episode of the merchant sales podcast, we are bringing... James Shepherd Jan 1, 2021 Podcast ### [Help Merchants Grow Sales with Customer Financing – #91](https://www.ccsalespro.com/podcast/help-merchants-grow-sales-with-customer-financing-91) In times like these “out of the box thinking is more important than ever,” says Bob Lovinger, President of Flexxbuy. Learn how Flexxbuy works with... James Shepherd Apr 24, 2020 Podcast ### [How Top Merchant Services Reps are Making Money in 2020 (2 Proven Paths to Success!) – #114](https://www.ccsalespro.com/podcast/how-top-merchant-services-reps-are-making-money-in-2020-2-proven-paths-to-success) Merchant Sales Podcast · How Top Merchant Services Reps are Making Money in 2020 (2 Proven Paths to Success!) There are 2 strategies I see merchant... James Shepherd Oct 9, 2020 ### Get notified about new podcasts  Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. 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