The Evolution of the ISO: From Payments to Fintech

What does it take to build a successful payments business in today’s market? James Shepherd sits down with Chris Sandifer, CEO and founder of Peak Pay, to discuss why ISOs need to evolve beyond simply selling payment processing and start thinking like fintech companies. They cover building merchant stickiness through technology and service, adding business financing and consumer finance, processor-agnostic POS solutions, the future of dual pricing, finding profitable verticals, and recruiting the next generation of agents.

Plus, Patti Murphy joins James for Today in Payments to break down the latest developments in retail spending, stablecoins and the $30 trillion B2B payments opportunity, AI-driven payments and fraud, and Europe’s push toward a new payments network.