---
title: "The BIGGEST Cash Discounting Opportunity in 2022? - #172 - CCSalesPro"
description: Cash discounting for restaurants! […]
image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-27-55-7451-PM.png
---

Podcast

# The BIGGEST Cash Discounting Opportunity in 2022? – #172

Cash discounting for restaurants! […]

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Dec 29, 2021

---

![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-27-56-7506-PM.png)

Cash discounting for restaurants! As restaurant owners struggle to contain costs, “this really moves the needle,” explains Saleem Khatri, CEO at [Lavu](https://lavu.com).  Plus, James shares practical tips for improving your sales skills, and Patti makes the case for selling B2B. You can download a free ebook, *Selling Cash Discounting to Restaurants*, by going to ccsalespro.com/lavu. Learn more about Lavu by texting the word Lavu to 63975.

Don’t forget to [follow us on SoundCloud](https://soundcloud.com/merchant-sales-podcast)! See you for our next episode.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [What’s BIG cash discounting opportunity in 2022?](https://soundcloud.com/merchant-sales-podcast/whats-big-cash-discounting-opportunity-in-2022/s-1YNTdgar77a)

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## Similar posts

<https://www.ccsalespro.com/podcast/https-soundcloud-com-merchant-sales-podcast-helping-restaurants-on-path-to-recovery>

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### [Helping Restaurants on Path to Recovery – #157](https://www.ccsalespro.com/podcast/https-soundcloud-com-merchant-sales-podcast-helping-restaurants-on-path-to-recovery)

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 James Shepherd  Sep 17, 2021

<https://www.ccsalespro.com/podcast/https-soundcloud-com-merchant-sales-podcast-find-the-best-pos-providers-for-your-merchants>

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### [Find the Best POS Providers for Your Merchants – #141](https://www.ccsalespro.com/podcast/https-soundcloud-com-merchant-sales-podcast-find-the-best-pos-providers-for-your-merchants)

With over 1,000 POS system providers in the market, identifying those that address your merchants’ needs, are processor agnostic and payment...

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<https://www.ccsalespro.com/podcast/why-large-merchants-are-embracing-cash-discounting>

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### [Why Large Merchants are Embracing Cash Discounting #186](https://www.ccsalespro.com/podcast/why-large-merchants-are-embracing-cash-discounting)

[…]

 James Shepherd  Apr 8, 2022

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