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James shares the biggest cost in every payments business, opportunity cost.  You can’t measure it and it doesn’t show up on the P&L, but your number one goal should be to minimize this cost.  Watch this edition to learn how you can identify assumptions and beliefs about your business, validate those assumptions and minimize your opportunity cost.  Whether you are an individual agent or the CEO of a large acquirer or Payfac, this short video will serve as a reminder to focus not only on what you are doing, but on what you are choosing not to do.



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