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Merchant Sales Insight

How to Sell Dual Pricing

Merchant Sales Podcast · How to Sell Dual Pricing

CLICK HERE to Download the PDF

I started talking about dual pricing because of compliance concerns over Non-cash adjustment type programs. After selling dual pricing in the field, I prefer it because it is easier to explain, easier to sell and provides a better customer experience than cash discounting. If you want to see the future of passing the cost of processing on to the consumer in a way that makes sense to everyone while remaining compliant with card brand rules, and generating the same margin as cash discounting, this is a must read edition!


Don’t forget to follow us on SoundCloud! See you for our next episode.

GetIsoAmp.com How to Sell Merchant Services eBook GetIsoAmp.com

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