Software companies have two major pain points as relating to payment processing. 
  1. The terrible integration processes provided by legacy solutions.  
  2. Merchant on-boarding.  Software companies want to make signing up for a new payment processing account easy and fully automated.  These companies are also looking to make money on payment processing!  
This edition is sponsored by Tilled.  Tilled is not only my preferred provider of payments integration, but my own ISV just finished integrating with them!  Check out my new, free training program on how to sell ISVs at https://www.ccsalespro.com/tilled

So, how do we sell ISVs to help them solve these two pain points and make money on payment processing?  Here are three tips that will help:

Step #1 – Find a Vertical where you have a passion or expertise.

Step #2 – Find a software company that serves this vertical in way that you understand.

Step #3 – Find a payment integration partner that specializes in working with these software companies and connect the dots!


    Don’t forget to follow us on SoundCloud! See you for our next episode.