3 Tips to Sell ISVs (Independent Software Vendor) on Payments Integration

Software companies have two major pain points as relating to payment processing. 

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So, how do we sell ISVs to help them solve these two pain points and make money on payment processing?  Here are three tips that will help:

Step #1 – Find a Vertical where you have a passion or expertise.

Step #2 – Find a software company that serves this vertical in way that you understand.

Step #3 – Find a payment integration partner that specializes in working with these software companies and connect the dots!