Software companies have two major pain points as relating to payment processing.
The terrible integration processes provided by legacy solutions.
Merchant on-boarding. Software companies want to make signing up for a new payment processing account easy and fully automated. These companies are also looking to make money on payment processing!
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So, how do we sell ISVs to help them solve these two pain points and make money on payment processing? Here are three tips that will help:
Step #1 – Find a Vertical where you have a passion or expertise.
Step #2 – Find a software company that serves this vertical in way that you understand.
Step #3 – Find a payment integration partner that specializes in working with these software companies and connect the dots!
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