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Merchant Sales Insight

Changing the Nature of the “ISO”

Merchant Sales Podcast · Changing the Nature of the "ISO"

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What does the ISO of the future look like?  If an ISO wants to grow over the next 3 to 5 years, I believe they need a true partnership with technology companies. 

I am not talking about doing a quick payments integration and telling their sales team that a new POS is available.  I am talking about making a capital investment in a technology company, playing a key role in designing the payments experience and then shifting the focus of the organization to this new partnership. 

In this edition of the merchant sales insight, I provide a two step process to turn your ISO into a technology player.  I partnered with NMI on this edition.  They are, in my opinion, the perfect partner for the ISO that is looking to bring their organization together with technology providers while keeping the payment processing in-house.

Don’t forget to follow us on SoundCloud! See you for our next episode.

GetIsoAmp.com How to Sell Merchant Services eBook GetIsoAmp.com

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