--- title: DANGER OF SETTING THE WRONG SALES GOALS - CCSalesPro description: Today let’s discuss the danger of setting goals in sales.  There are only two goals on which you should focus in sales.  Unfortunately, sales people focus on everything BUT these two goals! (1)  Developing a habit of hard work.  This should be your number one goal.  Some of you right now are literally deciding if […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/dreamstime_s_57379494.jpg --- Blog # DANGER OF SETTING THE WRONG SALES GOALS Today let’s discuss the danger of setting goals in sales. There are only two goals on which you should focus in sales. Unfortunately, sales people focus on everything BUT these two goals! (1) Developing a habit of hard work. This should be your number one goal. Some of you right now are literally deciding if […] [ James Shepherd ](https://www.ccsalespro.com/blog/author/james-shepherd) Apr 26, 2016 --- Today let’s discuss the ***danger*** of setting goals in sales.  There are only two goals on which you should focus in sales.  Unfortunately, sales people focus on everything BUT these two goals! (1)  **Developing a habit of hard work**.  This should be your number one goal.  Some of you right now are literally deciding if you’re going to work in the field today.  One of the big differentiators I found for successful independent business or sales people is that they go to work every day without even thinking about it. (2) **The second goal is to make money; get your commission**.  Do whatever it takes to actually get the deal done and close the sale so you get paid. Any other goal besides these two is very dangerous.  Recently, I talked to a sales rep who was proud and excited that he had spent about an hour on the phone doing cold calls and set up two appointments for himself.  There’s nothing wrong with that except he didn’t keep one of the appointments and didn’t get any sales!  His goal, I guess, was to set appointments for himself.  If you know how to sell and put in the work, you’re going to get the middle of the road goals such as the appointments, statements, and all that you need.  If you’re working consistently but not getting contacts, appointments, or statements, then I question your sales ability.  Work harder at your training! Today get out in the field and WORK!  My question is how many sales did you make; how much money did you make?  Stop hiding behind excuses by saying things like, “I didn’t make any sales this week, but I got some really good contacts.”  Did anybody pay you for those contacts? **MAKE A SALE!** ***Read previous post:  [How to Overcome the Fear of Walking into Businesses](https://www.ccsalespro.com/overcome-fear-walking-into-business-sales/)*** > [HOW TO OVERCOME THE FEAR OF WALKING INTO BUSINESSES](https://www.ccsalespro.com/overcome-fear-walking-into-business-sales/) ***Read next post:  [Think or Act Today](https://www.ccsalespro.com/think-act-today/)*** > [THINK OR ACT TODAY](https://www.ccsalespro.com/think-act-today/) [Blog](https://www.ccsalespro.com/blog/tag/blog) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Blog ### [How to Get 30 Sales in 90 days](https://www.ccsalespro.com/blog/how-to-get-30-sales-in-90-days) Before reading this article, I would highly recommend reading “Creating Momentum” first to understand goal setting for merchant services sales. If I... James Shepherd Jul 27, 2011 Blog ### [The Most Important Word in Sales](https://www.ccsalespro.com/blog/important-word-sales) Most of you think “yes” is the most important word in sales. But I’m going to surprise you. The most important word in sales is “next.” In this last... James Shepherd May 24, 2018 20 Day Jump-Start ### [Day 9](https://www.ccsalespro.com/blog/day-9) Today’s training will focus on customer service and how to keep your client base happy! Goals for Today: 1. Learn what you should and should not... Paul Boyce Oct 4, 2011 ### Get notified about new blog posts Enter your email to have each new CCSalesPro blog article delivered straight to your inbox. 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