One question I get a lot from sales people is “What should I do today? Go to a pizza shop; try marketing over the phone; walk in?” While these are good questions, my answer most of the time is, “Anything! Go do something. Something is better than nothing!”
Too often independent sales people I talk to in the merchant services business can’t decide whether to prospect over the phone or face-to-face, so they decide to sit on the couch and watch Netflix. This month I’ve been spending a lot of time working on a mobile phone app. I can’t wait to get back in the field next month just to document what a real day in the field looks like.
If you want to make something happen, you’ve got to make it happen! WHERE you make something happen isn’t nearly as important as making it happen. I bet if you spent the next six hours on the phone cold calling in your local market, you could make something happen. Or if you spent the next six hours in the field, you’d make something happen. Try not to focus quite so much on exactly WHAT to do with your day. Rather than spending two hours trying to figure that out, go DO something with your day that you know is profitable.
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Two Prospecting Goals
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