SUMMARY: One big opportunity in the payments space is worth a lot of money right now. Help local businesses re-open while building a rock-solid...
Tap & Go – The Biggest Opportunity Since EMV
How to help business owners AND grow your portfolio TODAY Merchant Sales Podcast · Tap & Go – The Biggest Opportunity Since EMV Seize the biggest opportunity since EMV! You can help small business owners AND grow your portfolio, starting today. Leverage the current situation of anxiety in the business world; give support and […]
How to help business owners AND grow your portfolio TODAY
I’m realizing more and more that Tap-and-Go or contactless payments offer the biggest opportunity for merchant sales professionals and ISOs coming out of the corona virus situation. Obviously, I’m being optimistic by using the phrase “coming out of.” Use of that phrase refers to the knowledge that eventually businesses WILL reopen.
· Will I need to dramatically adjust business operations for another three to five months?
A big switch has already been seen in other countries and is now coming to the U.S. This is primarily caused by the corona virus. The question is how to leverage this situation to help business owners and grow our own portfolio at the same time?
Perhaps only 60% of all small businesses are set up for contactless payments. “Set up” means the business has a terminal which could support those kinds of payments. However, there are no stats on how many are ready RIGHT NOW to take contactless payments and who realize they’re ready.
In my experience, the ability to accept the newer payments depends on geography. In LA, Dallas, or NY, these options are readily available. However, in rural markets, probably only 20% actively accept them.
#1. This subject is great to use when talking on the phone right now. Pitch to the owners to create awareness of the concern of consumers. There are plenty of studies indicating that people are less likely to use cash, knowing more people have touched it. That is a concern in the mind of the merchant. Also, explain that consumers won’t want to touch the number pad on their devices.
Agents may want to sell or lease terminals. The merchants could use one which can be turned for tapping payments. Or there could be a unit which comes out from the terminal. There are some variations for accommodating contactless payments.
#2. When you are back in the field, be sure your phone is enabled for Apple Pay and that you have a Tap-and-Go card. Here’s an example conversation with a merchant:
“How are you doing today? I’m out checking on all my customers, my merchant accounts. Just making sure they’re able to take Apple Pay and these Tap-and-Go cards since consumers are so fearful now of touching number pads. Consumers may not say anything, but they may not return to a business where they’re required to touch surfaces everyone else touches. I actually have a Tap-and-Go and my Apple Pay card here. Do you know for sure you accept both these kinds of payments at this time? [not sure] Okay, let’s pull up your terminal. Charge me a dollar. I’ll pay you $2 just to be able to check Apple Pay and the Tap-and-Go.”
This is a great opportunity right now and as business opens again. This reminds me of EMV when everyone needed new terminals to take chip cards. Although this may not be quite as big an opportunity, it is a more urgent opportunity in some ways.
Whereas convincing merchants the EMV was a requirement was difficult, convincing merchants to be equipped for contactless payments won’t be difficult at all! Everyone is aware of the underlying issue and risk.