--- title: "Cultivating a Corporate Culture that Drives Results – #69 - CCSalesPro" description: Learn how Park Place Payments is changing the playbook for credit card processing sales. Its sales staff is made up of account executives, not agents, and “we’re obsessed with ongoing training,” says Founder & CEO Samantha Ettus. Plus, James continues his series on techniques for managing a merchant sales team, with insights on how to […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-37-46-7526-PM.png --- Podcast # Cultivating a Corporate Culture that Drives Results – #69 Learn how Park Place Payments is changing the playbook for credit card processing sales. Its sales staff is made up of account executives, not agents, and “we’re obsessed with ongoing training,” says Founder & CEO Samantha Ettus. Plus, James continues his series on techniques for managing a merchant sales team, with insights on how to […] [ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd) Nov 22, 2019 --- ![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-37-47-7700-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-37-47-7700-PM.png) Learn how Park Place Payments is changing the playbook for credit card processing sales. Its sales staff is made up of account executives, not agents, and “we’re obsessed with ongoing training,” says Founder & CEO Samantha Ettus. Plus, James continues his series on techniques for managing a merchant sales team, with insights on how to activate new sales reps, and Patti reports on prepaid and gift card usage trends.   [Listen on SoundCloud — ](https://soundcloud.com/merchant-sales-podcast/cultivating-a-corporate-culture-that-drives-results)[Listen on iTunes — ](https://podcasts.apple.com/gb/podcast/ccsalespro/id492171266?mt=2)[Listen on Stitcher — ](https://www.stitcher.com/podcast/ccsalespro)[Listen on Spotify](https://open.spotify.com/show/3qHJDkcLAS2I3FbyYIcdBU) [Podcast](https://www.ccsalespro.com/podcast/tag/podcast) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Podcast ### [Motivating Agents to Be Top Performers – #70](https://www.ccsalespro.com/podcast/motivating-agents-to-be-top-performers-70) Learn how Sundance Payment Solutions works with new and experienced reps to build strong merchant relationships. “It’s not just about getting deals... James Shepherd Nov 27, 2019 Podcast ### [The Democratization of Consumer Financing – #67](https://www.ccsalespro.com/podcast/the-democrazation-of-consumer-financing-67) Learn how Flexxbuy helps ISOs and agents provide customer financing options for all manner of businesses. It can be a merchant acquisition play as... James Shepherd Nov 8, 2019 Podcast ### [Learn about selling check guarantee to big-ticket merchants – #84](https://www.ccsalespro.com/podcast/learn-about-selling-check-guarantee-to-big-ticket-merchants-84) Travis Powers, Vice President of Partner & ISO Relations at CrossCheck, describes opportunities for selling check guarantee services to merchants... James Shepherd Mar 6, 2020 ### Get notified about new podcasts  Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. 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