---
title: "ISVs: The View From the Front Lines"
description: "\"Everyone is looking at monetizing payments,\" says Brian Abernethy. Plus James on prospecting ISVs and Patti's update on the Fed's debit interchange cap."
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---

# ISVs: The View From the Front Lines

"Everyone is looking at monetizing payments," says Brian Abernethy. Plus James on prospecting ISVs and Patti's update on the Fed's debit interchange cap.

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 May 24, 2024

---

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [ISVs: The View From the Front Lines](https://soundcloud.com/merchant-sales-podcast/isvs-the-view-from-the-front-lines/s-yfM1LOCAbb9)

"Everyone is looking at monetizing payments," says Brian Abernethy of Utopaya. But you have to understand the tradeoffs. Plus James talks about prospecting ISVs and Patti has an update on the Fed's plan for capping debit interchange.

[![unnamed-1](https://www.ccsalespro.com/hs-fs/hubfs/unnamed-1.png?width=1120&height=415&name=unnamed-1.png)](http://netevia.com)

 

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## Similar posts

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 James Shepherd  Sep 8, 2023

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