Learn How to Forge ISV Relationships & Sell to Attorneys – #124

There’s a lot of value to be gained from partnering with independent software vendors (ISVs), “but it needs to be a two-way street,” says Cal Grant. Grant, a 15-year veteran of merchant services, has spent much of his career forging relationships with ISVs and is now Chief Revenue Officer at Caseroads, an ISV specializing in automating law offices. Learn first hand what ISVs are looking for from payment processing partners, and about opportunities for selling to law firms. Plus Patti updates listeners on the latest round of PPP loan funding, and James offers a how-to on predicting revenue streams from cash discounting merchants.