--- title: "Learn How to Forge ISV Relationships & Sell to Attorneys – #124 - CCSalesPro" description: There’s a lot of value to be gained from partnering with independent software vendors (ISVs), “but it needs to be a two-way street,” […] image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-02-2023-10-41-50-8172-PM.png --- Podcast # Learn How to Forge ISV Relationships & Sell to Attorneys – #124 There’s a lot of value to be gained from partnering with independent software vendors (ISVs), “but it needs to be a two-way street,” […] [ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd) Jan 8, 2021 --- ![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-02-2023-10-41-51-9019-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-02-2023-10-41-51-9019-PM.png) There’s a lot of value to be gained from partnering with independent software vendors (ISVs), “but it needs to be a two-way street,” says Cal Grant. Grant, a 15-year veteran of merchant services, has spent much of his career forging relationships with ISVs and is now Chief Revenue Officer at Caseroads, an ISV specializing in automating law offices. Learn first hand what ISVs are looking for from payment processing partners, and about opportunities for selling to law firms. Plus Patti updates listeners on the latest round of PPP loan funding, and James offers a how-to on predicting revenue streams from cash discounting merchants. [Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Learn How to Forge ISV Relationships & Sell to Attorneys](https://soundcloud.com/merchant-sales-podcast/learn-how-to-forge-isv-relationships-sell-to-attorneys) [Podcast](https://www.ccsalespro.com/podcast/tag/podcast) [![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/) ## Similar posts Podcast ### [Winning ISV and eCommerce Deals in Payments](https://www.ccsalespro.com/podcast/winning-isv-and-ecommerce-deals-in-payments) James Shepherd interviews Ben Griefer, CEO of Maverick, to explore how ISOs can collaborate with upstream partners to secure ISV and eCommerce... James Shepherd Jan 10, 2025 Podcast ### [Building Your Own ISV (Vertical Software Company)](https://www.ccsalespro.com/podcast/building-your-own-isv-vertical-software-company) James interviews the CEO of CCStorage, a property management software company for Self Storage Properties. James Shepherd Jul 21, 2023 Podcast ### [The ISV Rush to Payments Monetization](https://www.ccsalespro.com/podcast/the-isv-rush-to-payments-monetization) Discover the trillion-dollar shift to payments monetization with Caleb Avery, CEO at Tilled. Learn key strategies for your ISO/agent business. James Shepherd Jul 28, 2023 ### Get notified about new podcasts  Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. 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Various trademarks held by their respective owners. CCSalesPro, Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Shepherd", "url" : "https://www.ccsalespro.com/podcast/author/james-shepherd" }, "dateModified" : "2023-05-04T22:54:45.443Z", "datePublished" : "2021-01-08T18:03:07.000Z", "headline" : "Learn How to Forge ISV Relationships & Sell to Attorneys – #124 - CCSalesPro", "image" : [ "https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-02-2023-10-41-50-8172-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.ccsalespro.com/podcast/learn-how-to-forge-isv-relationships-sell-to-attorneys", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ccsalespro.com/hubfs/ccalespro%20-%20white%20background-2.png" }, "name" : "CCSalesPro" } } ```