---
title: Reasons ISOs and ISVs Don't Work Well Together
description: It is no secret that ISOs are looking for integrated payments partnerships, while ISVs want access to payments industry distribution, but so far, these partnerships have not lived up to the hype.
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---
# Reasons ISOs and ISVs Don't Work Well Together
It is no secret that ISOs are looking for integrated payments partnerships, while ISVs want access to payments industry distribution, but so far, these partnerships have not lived up to the hype.
[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)
Aug 15, 2025
---
It is no secret that ISOs are looking for integrated payments partnerships, while ISVs want access to payments industry distribution, but so far, these partnerships have not lived up to the hype. In this week's episode, James Shepherd shares the 6 reasons why ISOs and ISVs have not worked well together so far and what both sides can do about it. Then, James is joined by Patti Murphy for a *Today in Payments* segment covering the latest news and trends shaping the payments industry.
Check out the latest episode from Today in Payments: [https://todayinpayments.com/blog/from-caps-to-courtrooms](https://todayinpayments.com/blog/from-caps-to-courtrooms)
[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [6 Reasons ISOs and ISVs Don't Work Well Together](https://soundcloud.com/merchant-sales-podcast/6-reasons-isos-and-isvs-dont-work-well-together/s-x9qvAT7f5zi)
[](https://westernstatesacquirers.org/)
[](https://www.ccsalespro.com/2026) [](https://fullstackpayments.com/download-app?utm_medium=email&_hsenc=p2ANqtz-_ixTBkRdnNdK04oCUWDi0LV5zrtP-pTLxi4WQfzzPQYBJJnri3hmdrkID4kxlR5uYYjdCuOgEgaofCtMmq3v3Yk1xpmw&_hsmi=362963412&utm_content=362963412&utm_source=hs_email) [](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [.jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)
## Similar posts
### [Closing Big Merchants & Software Deals](https://www.ccsalespro.com/podcast/closing-big-merchants-and-software-deals)
This week’s episode features a replay of a live event with Brian Fitzgerald, EVP of ISV and Enterprise Partnerships at Full Stack Payments.
James Shepherd May 16, 2025
### [How ISOs Stay Competitive in Today’s Market](https://www.ccsalespro.com/podcast/how-isos-stay-competitive-in-todays-market)
In this episode of the Merchant Sales Podcast, James sits down with Ben Griefer, COO of Maverick Payments, to break down what it really takes to stay...
James Shepherd May 1, 2026
### [Partnerships, Tech, and the Future of the ISO](https://www.ccsalespro.com/podcast/partnerships-tech-and-the-future-of-the-iso)
In this week’s episode, James sits down with Ben Ross of Green PayTech for a candid discussion on what it really takes to build and scale a payments...
James Shepherd Jan 30, 2026
### Get notified about new podcasts
Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. You can unsubscribe at any time.
Text "Free" to (814) 482-2090 to get my latest eBook
[](https://www.facebook.com/ccsalespro) [](https://www.linkedin.com/company/ccsalespro/) [](https://www.youtube.com/user/CCSalesPro) [](https://soundcloud.com/merchant-sales-podcast)
- [Home](https://www.ccsalespro.com/)
- [Blog](https://www.ccsalespro.com/blog)
- [Podcast](https://www.ccsalespro.com/podcast)
- [Training](https://www.ccsalespro.com/training)
- [Partners We Trust](https://www.ccsalespro.com/companies-we-trust)
© 2026 CCSalesPro, Inc. All rights reserved. Various trademarks held by their respective owners. CCSalesPro, Inc.
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "James Shepherd",
"url" : "https://www.ccsalespro.com/podcast/author/james-shepherd"
},
"dateModified" : "2025-08-15T19:45:01.208Z",
"datePublished" : "2025-08-15T19:45:00.000Z",
"headline" : "Reasons ISOs and ISVs Don't Work Well Together",
"image" : [ "https://www.ccsalespro.com/hubfs/featured%20image-2.png" ],
"mainEntityOfPage" : {
"@id" : "https://www.ccsalespro.com/podcast/reasons-isos-and-isvs-dont-work-well-together",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.ccsalespro.com/hubfs/ccalespro%20-%20white%20background-2.png"
},
"name" : "CCSalesPro"
}
}
```