---
title: "Selling Merchants on Price or Value? (What works in 2020?)– #104 - CCSalesPro"
description: How do we shift our sales focus from price to value when merchants seem to care only about price?  This is the topic of my interview today with long time industry veteran Paul Hadfield.  Also […]
image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-42-05-0859-PM.png
---

Podcast

# Selling Merchants on Price or Value? (What works in 2020?)– #104

How do we shift our sales focus from price to value when merchants seem to care only about price? This is the topic of my interview today with long time industry veteran Paul Hadfield. Also […]

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Jul 31, 2020

---

![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-42-06-1488-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-42-06-1488-PM.png)

How do we shift our sales focus from price to value when merchants seem to care only about price?  This is the topic of my interview today with long time industry veteran Paul Hadfield.  Also learn what makes a great sales manager in questions from the field, with James.

 

 

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Selling Merchants on Price or Value? (What works in 2020?)](https://soundcloud.com/merchant-sales-podcast/selling-merchants-on-price-or-value-what-works-in-2020/s-IUgpRAxw3yO)

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