SO, you want to sell without cold calling? Here are 4 prerequisite warnings, then 2 successful strategies to come. You COULD sell...
2 Ways to Sell More Merchant Accounts (Without Cold Calling) – Part 2
4 steps to implement a big-winner strategy for selling without cold calling. Here’s the first of two strategies to sell more merchant accounts without cold calling. This one is for you if you love networking and/or producing content. Follow these four steps to implement this strategy successfully. Although I am a big […]
Strategy #1 – Collect email addresses and become a publisher / networker.
When I was selling merchant services full time, I sent a very basic monthly email newsletter. I recorded an interview with one of my clients who was the month’s “spotlight business owner.” I typed the transcript and edited it to make for a short little interview. The email also had a “Quick Tip From James.” This tip was rarely about payment processing specifically, but it always related to what I was selling. Here are few titles that also served as my email subject line:
How do you implement this strategy?
Step #1 – Craft your monthly content strategy.
Step #4 – Leverage these email addresses. Make sure you invite the owners to connect with you on LinkedIn. When you have an email address, LinkedIn sends extra notifications to the business owner that you requested them.
- If you plan to go all-in on this strategy, change your LinkedIn headline to “Author of the XYZ County Business Newsletter” and make sure you add this to your profile.
- Conquer social media one platform at a time, starting with Facebook. Split your monthly topic into 4 short posts. Make a video for each one, each month.
- Over time, begin to invest in better content. Make your interview with a business owner into an audio podcast and then into a video show.
When you try this first strategy, let me know your results and opinions in the comments section below. We can all benefit from interaction!